Sustainable Sales Programs Use Specialized Sales Roles
The continual rise and fall in sales production may not be due to your content or channels, but to your sales staffing practices.
Where's the Hand-off? Maintaining a Healthy SDR-AE Hand-off Process
SDRs want recognition.
Many sales development reps (SDRs, BDRs, prospecting agents, etc.) and SDR managers find themselves frustrated by the fact that account executives (AEs) get all the clout and recognition for driving revenue. And they should be.