Meet the Team

Founder & CEO

Shabri Lakhani

Shabri started her career as an SDR and brings over 10 years of experience within the inside sales and sales development space , where she spent 7 years at the largest fintech in Europe, private equity owned, Finastra. Shabri spent 3 years in the UAE building the team for Middle East, Africa and Asia Pacific from scratch where she built a deep understanding of nuances and considerations when building out international sales teams. At Finastra, she successfully built a global team from 2 to 50 people, whilst creating a revenue generating inside sales team closing an additional £3m annually. In 2018, Shabri started SalesWorks - a global training and consulting firm purely focused on sales team development that has reimagined the legacy approach to training.


Matthew Iovanni

Matthew has developed a career around helping businesses gain traction. With more than 17 years as a Business Development Manager, Sales Manager, Vice President of Sales, and two-time Board Member, he has been in the shoes of every sales role. Armed with a passion for turnarounds and a relentless drive to succeed, he enjoys building great teams in any organization he encounters.


Stephen Barone

Stephen has dedicated his career to helping organisations build sustainable sales and marketing programs. Bringing a decade of experience in both the tech and service sectors, he is passionate about inbound marketing. With both strategic and tactical acumen in a number of business areas, Stephen helps our clients develop strategy, implement systems, execute programs, and achieve sustainable growth.


Jonathan Medeiros

Jonathan brings a decade of experience in finance to SalesWorks, having worked in companies large and small. He was most recently on the management team of a digital health startup, helping to scale up through Series A and beyond. With a penchant for leveraging sound financial data to make decisions, he is passionate about driving businesses forward through impactful partnerships with sales and marketing leaders.

Head of Training

James Chave

James joined SalesWorks as Head of Training following a career in sales, most recently managing a team of 27. It was in this role that his ability to improve the performance of others and empower them to reach their potential became clear, and as well as it becoming an integral part of his role, he developed training and guidance nationally, including management and leadership training. James has designed and delivered training for thousands of delegates across hundreds of companies and dozens of industries. He also maintains advisory and coaching relationships with contacts at various not for profit organizations. In his spare time James supports Chelsea and reads widely. In the summer he loves to sunbathe whenever possible and, in the winter, enjoys a bracing walk with a quality audiobook for company!

Head of Consulting

Blake Kendrick

Blake acts as Head of Consulting Services for SalesWorks and advises business leaders and their employees on how to apply sales process best practices to their business operations systems. Blake specializes in optimizing CRM, marketing automation, and sales enablement platforms to ensure key business intelligence data can be captured consistently without compromising user experience. When not solving systems challenges, you can usually find Blake working his way through a jigsaw puzzle or trying out a new recipe.

Operations Assistant

Ceci De Benedictis

Cecilia assists with the daily running of SalesWorks. She brings experience from 6 years at Google; within the UK Sales Team, followed by Business Assistant to the VP of SEEMEA before becoming a Programme Manager for Google [X]. Cecilia joined SalesWorks after a short break from the corporate world, raising her family and a startup.

Account Director & Strategist

Fabiana Vilsan

Fabiana graduated from Brown University with a degree in International Relations and went straight to work executing demand generation programs for clients globally. Fabiana draws on her diverse experience across technology marketing and strategy consulting to create custom-built inbound and outbound campaigns for her clients, specializing in a multi-channel approach including prospecting, lead lifecycle nurture, ABM, and paid digital.

Consultant, Sales Technology

Grant Bedard

Grant Bedard brings his expertise and knowledge of business technologies to redefine his clients' data structure and workflows to SalesWorks. With years of sales operations experience under his belt, his hands-on approach with various sales tech platforms has helped him consistently deliver sales tech stacks with efficient interoperability for his clients. An avid outdoorsman and athlete, he spends his time between Somerville and the mountains of New England.

Contracts Administrator

Alexandra Sao

Alexandra is the Contracts Administrator at finairo. After earning her Bachelor of Arts in Political Science from Florida Gulf Coast University and completing her first year of law school at Florida A&M University College of Law, she joined the workforce initially in the nonprofit and government sectors. Law and compliance are two areas in which Alexandra is interested both professionally and personally. She hopes to continue to use her expertise to fiercely and fairly advocate for clients. In her spare time she enjoys challenging herself to cook without using recipes, watching documentaries, and serving as the Membership Chair and a founding member of her alma mater’s Multicultural Alumni Network.