How Hospitality Got Sales Training Wrong
By Alzaysha Johnson - Sales Training Lead
After six successful years of sales in hospitality, I decided in May 2021 that I would step back to accelerate my career. But over the last six years, I’ve noticed so many things from inside the world of hospitality sales that could be improved.
Assigning Sales Actions In Your Account-Based Sales Program
We know that specialization of roles is the key to sustainable sales programs, but how does it work in an account-based situation? Let’s find out more.
Sustainable Sales Programs Use Specialized Sales Roles
The continual rise and fall in sales production may not be due to your content or channels, but to your sales staffing practices.
How to Choose the Right Senior SDR
When you have a Senior SDR in your sales development team, sitting in the structure above standard SDRs but below management, you can gain a significant number of benefits.
Handling Prospect Objections: The Four “No’s”
Sales folks face a lot of rejection when performing outreach, especially if it’s cold outreach. But it’s important for sales reps to quickly recognize that different objections should not be handled in the same way. Some can be accepted as a signal to move on, some can be eroded over time, and some require immediate action to challenge the prospect.
Why most leaders stop training their reps after onboarding
Upskilling your sales reps is never a one-off job. Here’s how you can get the most from your team through continuous training. Let’s find out more.
Are your reps ‘accredited’?
How do you know your reps are ready to sell after their onboarding? It’s time to make it official. Let’s find out more.
Hiring – Selecting the Great from the Good
Differentiating the good and great is all-important when you’re hiring. But how do you do it? Let’s find out more.
Where's the Hand-off? Maintaining a Healthy SDR-AE Hand-off Process
SDRs want recognition.
Many sales development reps (SDRs, BDRs, prospecting agents, etc.) and SDR managers find themselves frustrated by the fact that account executives (AEs) get all the clout and recognition for driving revenue. And they should be.
Your SDR Manager questions answered
You’ve probably read my articles or heard me talk about the value of SDR Managers. But, how does it work in reality? In this article, I answer some of the questions I’m regularly asked about SDR Managers. Let’s go.
Stop Focusing on your Lagging Indicators, Look at your Leading
All metrics are not created equal. Some are much more relevant to the success of your sales development team. Let’s find out more.
Why do sales development teams fail?
Sales development is not something you can just set and forget. It’s an ongoing process. Let’s find out more.
Why SaaS sales training isn’t like other sales training
The way we sell SaaS has changed – and SaaS sales training has to adapt to match. Are you teaching your reps the right things? Let’s find out more.
Let’s hear it for BDRs!
It’s #BDRappreciationweek, so let’s show some love to those at the start of the sales funnel who keep those pipelines full.
Does your SDR team have a mission statement?
Giving your SDR team its own mission statement tells everyone in the team – and your organisation – what they are there to do. What mission is your team on?
Ditching the Corporate Classroom Sales Training Program
The problem with most sales training is that it’s set up to fail before you even start. It’s time for a rethink.
Why your new graduates need SDR training
The more you invest in SDR training, the better they will be. In a crowded market, you can’t afford to let them learn on the job. Let’s find out more.
What Successful Companies Realise About Sales Training
Sales training isn’t just about building your skills – it’s about so much more. The best companies use training to get an edge over their competition.
How to build rapport in the age of Zoom
Making a real connection with prospects is harder than ever, but it’s still possible. Let’s find out more.
What makes a great SDR manager?
The SDR manager is an extremely specialist role that brings considerable benefits to the sales team. Let’s find out more about what they do and how to succeed.
Five things companies hiring experienced SDRs want to see
If you’re an experienced SDR looking for your next role, you need to show prospective employers that little bit extra. Let’s find out more.
Make a PACTT for qualifying success
BANT is so last century! To get more from your qualifying, you need a new framework. Let’s find out more.
Discovery questions that create momentum
The discovery call is your first opportunity to boost your chances of closing the deal, so make the most of it. Let’s find out more.
How to make remote onboarding work
Onboarding can be tricky enough without having to do it remotely. Here’s how you can avoid the pitfalls and give your new reps an excellent onboarding experience.
Why your ICP isn’t just for outbound
How do you respond to your inbound leads? If you don’t allocate your resources the right way, you could waste valuable time. Let’s find out more.
How you qualify your candidates when you hire SDRs
How do you pick the best SDRs from a group of fresh young grads? Here are a few tips for hiring success.
Timing is everything in sales training
To get the most out of sales training for your team, you need to tailor it to their stage of development. Let’s find out more.
The secrets behind your motivation levels
How motivated are you feeling today? If you’re lacking a bit of get up and go, it may be time to shift your thinking. Let’s find out more.
Pressure vs stress in sales
When you work in sales, pressure and stress come with the job. But what do we mean when we say these words? Let’s find out more.
What is resilience?
It’s something we hear a lot about, but what exactly is resilience and how can we get more of it? Let’s find out more.